Challenge

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Help both parents and kids enjoy and feel comfortable in a kid-friendly space on Google TV. Current feature was buried behind a cumbersome setup flow that almost felt like it was trying to dissuade parents from using the feature. Other language was often confusing or unclear.

 

Solution

Speak to users in a way that is both

fun and conversational (for kids) as well as reassuring and professional (for parents).

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What I did

- Audited the existing feature, with particular attention to the onboarding process of setting up a new kids profile, and researched similar kid-focused features at other Google products to gather language ideas

- Worked with Legal to rewrite and clarify some of the caveats needed in setup and move them to appropriate steps in the flow

- Proposed new language to various UI elements that manages to speak both to the users (kids) and their parents simultaneously (see examples below)

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Result
 

A more reassuring and straightforward setup flow and user-centered experience that better serves the needs and expectations of both parents and children. The voice is a touch more playful than other parts of Google TV but still within the overall tone and feel of the product. Tricky UX issues like interrupting flows to ask a parent to log in or approve an action were handled without losing too much of that friendly voice.

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Triple the amount of kids profiles created in the quarter after updates were launched than in the previous quarter