How a user experiences a product -- how they interact with the actual function or service -- the product provides is determined by the UI and the UX writing and design in particular. This is especially the case with the AncestryHealth product. Users are paying for a DNA test that looks for genetic predispositions to several health conditions, but that test is useless without a UI that clearly communicates the test results and how to interpret them.


Click through to read about my role in addressing these issues at two critical moments in the user journey while at Ancestry: